Ever wonder why most product prices end with the digit '9' ? ( Charming Pricing Strategy).

Ever wonder why most product prices end with the digit '9'.
According to Psychology people read from left to right.
So, whenever one reads an amount like '199'.  His subconscious mind rounds up the first digit as 100.  While this price is close to 200.

Basically when price end with digit '9' people feel that they are getting a good deal.
it is called Charm pricing strategy.

But wait!! There is a twist.

It doesn't work in every scenario.
In the case of Luxury product like diamond ring. The price ends with zero e.g. 2,00,000. So that the product appears as worthwhile and expensive and it is called Prestige pricing strategy.

- Thank you.

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