Ever wonder why most product prices end with the digit '9' ? ( Charming Pricing Strategy).
Ever wonder why most product prices end with the digit '9' . According to Psychology people read from left to right. So, whenever one reads an amount like ' 199 '. His subconscious mind rounds up the first digit as 100 . While this price is close to 200 . Basically when price end with digit '9' people feel that they are getting a good deal. it is called Charm pricing strategy. But wait!! There is a twist . It doesn't work in every scenario. In the case of Luxury product like diamond ring . The price ends with zero e.g. 2,00,000 . So that the product appears as worthwhile and expensive and it is called Prestige pricing strategy. - Thank you.